Decode how people think, speak, and decide
VAKIETA™ maps how people perceive, process, and pursue information so you can adapt your message and get through. It’s context-aware and data-driven. Unlike personality profiling systems, VAKIETA focuses on observable communication behaviour.
Built to make human communication clearer — and machine communication smarter.
What is VAKIETA™?
VAKIETA is a communication intelligence framework. It describes how a person prefers to receive information, how they work ideas through, and what motivates them to act. It does this from observable language and behaviour, not personality labels. If you want the full breakdown of the 3×7 model, it’s on the Framework page.
We look at what people actually say and do. That makes it practical and testable.
Signatures can shift by role, audience, or task. VAKIETA recognises that communication is situational.
The output is structured so your software, assistants, and automations can adapt the message.
Why it matters
Most breakdowns happen because people are using different internal rules for communication. You might frame an opportunity to someone who is currently scanning for risk. Or you need to talk it out, but they need time to think. VAKIETA gives you a common map so you stop talking past each other.
The 3 dimensions of VAKIETA
Every message has three layers. VAKIETA maps them so you can adjust your delivery — or let your AI adjust it for you.
How people like to take information in. Align the way you show, tell, or demonstrate.
How people work things through — internally (reflective) or externally (expressive). Respect this and conversations get easier.
What gets them moving — toward an outcome or away from a problem. Frame offers and requests accordingly.
How the model works
VAKIETA combines these three dimensions into a single communication signature. The full 7-signal structure is documented on the Framework page. On this page, we stay high level — the mechanics are part of our IP.
Coaches, leaders, and creators use VAKIETA to tailor conversations, presentations, and content.
AI and automations can detect a signature from text and respond in the user’s preferred style.
Want the full explanation? View the framework.
How to use VAKIETA
Align message, medium, and motivation. Speak in their style, not yours.
Match processing style to reduce friction. Internals need time, externals need dialogue.
Generate variants of the same idea for different audience styles.
Detect and adapt to communication styles in real time. Train your tools to answer like a person who “gets” the user.
Who it is for
Connect faster and sell without pushing. Speak to how your audience decides.
Tailor your language to each person and reduce friction in tough conversations.
Embed communication intelligence into your stack so experiences feel human.
Join the VAKIETA early access list
Be the first to try the assessment, view your signature, and test the AI-adaptive messaging. We’ll notify you when it’s live.
No spam. We’ll only send launch details and implementation examples.